When I decided to expand my business from services to products, there was a greater purpose in the back of my mind. When you reach a larger audience you have the ability to make a greater impact. To share the story that is at the core of who you are and why you do what you do. Many of you may not know that I'm a trained doula and childbirth educator. I pursued both because I firmly believe that every woman in the world deserves to have the birth of her choice, and by educating myself on the matter I'm able to share what I've learned when given the opportunity. I've had the honor (and truly it is the most humbling honor) to attend a few births helping women get through the labor of birthing a new life into this world. And while it's not in the cards for me to pursue that full time, I knew I still wanted to find a way to help. It was around the same time I started thinking through the idea of an online shop that I found Every Mother Counts. And I knew this was the organization that was going to be part of my new venture. They are dedicated to making pregnancy and childbirth safe for every mother. And they work worldwide, including here in the US. A portion of all sales from my shop goes towards helping them achieve their mission. As a business owner, I truly believe this is one of the best ways I can give back to a cause I feel so deeply about. I encourage you to visit their site to learn all about the tangible ways in which they are working with women in various cultures, breaking down barriers and focusing on the common thread that binds every mother together.